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{"source_url": "https://indianexpress.com", "url": "https://indianexpress.com/article/technology/tech-news-technology/reliance-launches-online-grocery-platform-jiomart-to-take-on-grofers-amazon-flipkart-6194564/", "title": "Reliance launches online grocery platform JioMart to take on Amazon, Grofers, and Flipkart", "top_image": "https://images.indianexpress.com/2020/01/Jio-mart_759-1.jpg?w=759", "meta_img": "https://images.indianexpress.com/2020/01/Jio-mart_759-1.jpg?w=759", "images": ["https://images.indianexpress.com/2020/01/Ghost-Stories-759.jpg?w=150&h=83&crop=1", "https://images.indianexpress.com/2020/01/cricket_759.jpg?w=150&h=83&crop=1", "https://images.indianexpress.com/2020/01/Stretching_759.jpg?w=150&h=83&crop=1", "https://images.indianexpress.com/2020/01/Jio-mart_759-1.jpg?w=150&h=83&crop=1", "https://images.indianexpress.com/2020/01/Apple_AirPods_1_BIG.jpg?w=150&h=83&crop=1", "https://indianexpress.com/wp-content/themes/indianexpress/images/reddit.svg", "https://images.indianexpress.com/2019/12/feature-6.jpg?w=450", "https://s1.wp.com/wp-content/themes/vip/plugins/vip-do-not-include-on-wpcom/vip-powered-wpcom/images/vip-powered-dark-small.png?m=1401974073h", "https://images.indianexpress.com/2020/01/mumbai-local_759.jpg?w=150&h=83&crop=1", "https://images.indianexpress.com/2020/01/virat-kohli.jpg?w=150&h=83&crop=1", "https://images.indianexpress.com/2019/12/Realme-X2-review-image-3.jpg?w=450", "https://images.indianexpress.com/2019/08/india-pakistan-flags.jpg?w=150&h=83&crop=1", "https://images.indianexpress.com/2020/01/ranveer-singh-deepika-padukone-759.jpg?w=150&h=83&crop=1", "https://images.indianexpress.com/2019/12/ajinkya-rahane-759.jpg?w=150&h=83&crop=1", "https://images.indianexpress.com/2019/12/akhilesh-1.jpg?w=150&h=83&crop=1", "https://images.indianexpress.com/2019/02/vijay-mallya.jpg?w=150&h=83&crop=1", "https://images.indianexpress.com/2020/01/Surface-Duo-main-1.jpg?w=150&h=83&crop=1", "https://images.indianexpress.com/2019/12/Budget-smartphones-2019_feature.jpg?w=450", "https://images.indianexpress.com/2020/01/lpg-cyllinder-price-759.jpg?w=150&h=83&crop=1", "https://indianexpress.com/wp-content/themes/indianexpress/images/twitter.svg", "https://images.indianexpress.com/2020/01/Jio-mart_759.jpg", "https://images.indianexpress.com/2019/11/CBI.jpg?w=150&h=83&crop=1", "https://images.indianexpress.com/2020/01/celebs-new-year-eve.jpg?w=150&h=83&crop=1", "https://images.indianexpress.com/2019/01/koregaon-bhima-759.jpg?w=150&h=83&crop=1", "http://b.scorecardresearch.com/p?c1=2&c2=8738137&cv=2.0&cj=1", "https://images.indianexpress.com/2020/01/Jio-mart_759-1.jpg?w=759", "https://indianexpress.com/wp-content/plugins/lazy-load/images/1x1.trans.gif", "https://indianexpress.com/wp-content/themes/indianexpress/images/indian-express-logo-n.svg", "https://images.indianexpress.com/2020/01/JioMart_Launching-Soon-759.jpg", "https://indianexpress.com/wp-content/themes/indianexpress/images/fb-followus.svg", "https://images.indianexpress.com/2020/01/Jio-mart_759-1.jpg", "https://indianexpress.com/wp-content/themes/indianexpress/images/theindianexpress-logo-n.svg", "https://images.indianexpress.com/2020/01/amit-shah-modi.jpg?w=150&h=83&crop=1", "https://images.indianexpress.com/2019/12/tech-year-ender_2_759-1.jpg?w=450", "https://images.indianexpress.com/2020/01/Samsung-bezel-less-TV.jpg?w=150&h=83&crop=1", "https://images.indianexpress.com/2020/01/MCG.jpg?w=150&h=83&crop=1", "https://images.indianexpress.com/2020/01/bipin-rawat-2.jpg?w=150&h=83&crop=1", "https://images.indianexpress.com/2020/01/chahar-759.jpg?w=150&h=83&crop=1", "https://indianexpress.com/wp-content/themes/indianexpress/images/ie-group-logo.svg", "https://images.indianexpress.com/2020/01/ELECTRIC-CARS.jpg?w=150&h=83&crop=1", "https://indianexpress.com/wp-content/themes/indianexpress/images/twitter-followus.svg", "https://images.indianexpress.com/2019/12/Untitled-design-3-8.jpg?w=450", "https://images.indianexpress.com/2020/01/Pratap-Bhanu-Mehta.jpg?w=150&h=83&crop=1", "https://images.indianexpress.com/2019/12/GADGETS-TO-BUY-IN-NEW-YEAR-1200.jpg?w=150&h=83&crop=1", "https://indianexpress.com/wp-content/themes/indianexpress/images/facebook.svg"], "movies": [], "text": "JioMart has been launched on a pilot basis to compete with BigBasket, Grofers, Amazon, and Flipkart. JioMart has been launched on a pilot basis to compete with BigBasket, Grofers, Amazon, and Flipkart.\n\nMukesh Ambani\u2019s Reliance Industries Limited (RIL) announced the soft-launch of JioMart\u2013 an e-commerce venture to deliver groceries and other household essentials. The platform, powered by Reliance Retail and Reliance Jio, has been launched on a pilot basis in parts of the state of Maharashtra including Navi Mumbai, Kalyan, and Thane. Here is everything you should know about Ambani\u2019s latest venture\u2013 JioMart.\n\nWhat is JioMart\n\nJioMart is an online grocery delivery service, powered by Reliance Retail and Reliance Jio, where consumers can head over to buy essential household items from nearby retailers. The platform does not sell groceries directly to the customers but instead, connects offline retailers with online buyers. The JioMart is an online-to-offline (O2O) marketplace under which it will source grocery items from nearby merchants, instead of procuring from a native warehouse\u2013 similar to how Amazon Prime Now and Grofers started their business.\n\nJioMart will serve as a platform for offline retailers to cater to customers in their locality who want to buy groceries online. At the RIL\u2019s (Reliance Industries Limited) 42nd annual general meeting (AGM), Ambani said that, through the latest venture, the company is projected to connect three crore offline retailers with over 20 crores households in the country.\n\nWay forward\n\nWhile JioMart is limited to Maharashtra as of now, it will be gradually expanded across India to compete directly with Amazon Prime Now, Grofers, Big Basket, and Flipkart. As per a report by LiveMint, the company is sending invites to all Jio users to avail the preliminary discounts on JioMart. The report also suggests that the service will not be limited to three regions only and the company will scale it up further.\n\nJioMart will be rolled out across the country soon. (Image: Reliance) JioMart will be rolled out across the country soon. (Image: Reliance)\n\nDuring the 42nd AGM, Ambani said, \u201cOur beta trials with thousands of merchants across multiple locations in the country established the premise of New Commerce with significant increase in sales and improvement in margins for the participating merchants. We are now getting ready to roll out the platform at a larger scale.\u201d\n\nJioMart app coming soon\n\nA Reliance Retail official told the LiveMint that the company will soon launch an app for JioMart. The JioMart website also mentions the upcoming launch of Android and iOS apps for JioMart. The website highlights that the platform will offer over 50,000 grocery products at aggressive pricing.\n\nThe platform is claiming to offer free home delivery without the restriction of minimum order value. The platform also claims to have express delivery service as well as a \u201cno questions asked return policy\u201d. The JioMart website also has a form to pre-register as a seller and save up to Rs 3,000 when the platform launches.\n\nRetailers on JioMart\n\nAs already mentioned, RIL has started taking pre-registrations from retailers to become a seller on the venture they are calling \u201cDesh Ki Nayi Dukaan\u201d (country\u2019s new shop). As per a report by ET, as an aggregator, JioMart will partner local grocers and equip them with points of sale (PoS) terminals, integrated billing applications, low-interest working capital, inventory management skills, supply chain management, and GST compliance.\n\nJioMart website highlights the features of the new platform. (Image: Reliance) JioMart website highlights the features of the new platform. (Image: Reliance)\n\nReliance Retail, Reliance Jio powering the JioMart\n\nIn the grocery market, Reliance Retail already has a strong offline presence as Reliance Fresh all over the country. Coupled with Reliance Jio, the new venture aims to make the most out of the available resources at RIL.\n\nLast year, Reliance acquired logistics services platform Grab A Grub to augment its e-commerce venture. The company was also reported dealing with the software company C-Square, which serves solutions to online e-commerce, distributors, retailers, and sales force automation.\n\nFor all the latest Technology News, download Indian Express App\n\n\u00a9 IE Online Media Services Pvt Ltd", "keywords": [], "meta_keywords": ["jiomart", "reliance retail", "reliance jio", "what is jiomart", "jiomart gorcery store", "jiomart grocery shopping"], "tags": [], "authors": [], "publish_date": "Wed Jan  1 16:23:33 2020", "summary": "", "article_html": "", "meta_description": "Mukesh Ambani-led Reliance Industries Limited launched a new grocery delivery platform, JioMart, powered by Reliance Retail and Reliance Jio.", "meta_lang": "en", "meta_favicon": "https://images.indianexpress.com/2018/10/fav-icon.png?w=32", "meta_data": {"viewport": "width=990", "news_keywords": "jiomart, reliance retail, reliance jio, what is jiomart, jiomart gorcery store, jiomart grocery shopping", "keywords": "jiomart, reliance retail, reliance jio, what is jiomart, jiomart gorcery store, jiomart grocery shopping", "google-site-verification": "UzbS4ghT-l3F85eDiPbzEUeeKcvrnrGCgvsNHCRgvIc", "msvalidate.01": "CCA9DA5B985004F4462DA743E776C636", "generator": "WordPress 5.3.2", "fb": {"pages": 215732349153100}, "ia": {"markup_url_dev": "https://indianexpress.com/article/technology/tech-news-technology/reliance-launches-online-grocery-platform-jiomart-to-take-on-grofers-amazon-flipkart-6194564/?ia_markup=1"}, "description": "Mukesh Ambani-led Reliance Industries Limited launched a new grocery delivery platform, JioMart, powered by Reliance Retail and Reliance Jio.", "og": {"type": "article", "url": "https://indianexpress.com/article/technology/tech-news-technology/reliance-launches-online-grocery-platform-jiomart-to-take-on-grofers-amazon-flipkart-6194564/", "site_name": "The Indian Express", "locale": "en_US", "title": "Reliance launches online grocery platform JioMart to take on Amazon, Grofers, and Flipkart", "description": "Mukesh Ambani-led Reliance Industries Limited launched a new grocery delivery platform, JioMart, powered by Reliance Retail and Reliance Jio.", "image": {"identifier": "https://images.indianexpress.com/2020/01/Jio-mart_759-1.jpg?w=759", "type": "image/jpeg", "width": 759, "height": 422}}, "twitter": {"card": "summary_large_image", "site": "The Indian Express", "creator": "@indianexpress", "url": "https://indianexpress.com/article/technology/tech-news-technology/reliance-launches-online-grocery-platform-jiomart-to-take-on-grofers-amazon-flipkart-6194564/", "title": "Reliance launches online grocery platform JioMart to take on Amazon, Grofers, and Flipkart", "description": "Mukesh Ambani-led Reliance Industries Limited launched a new grocery delivery platform, JioMart, powered by Reliance Retail and Reliance Jio.", "image": {"identifier": "https://images.indianexpress.com/2020/01/Jio-mart_759-1.jpg?w=759", "type": "image/jpeg", "width": 759, "height": 422}}, "article": {"published_time": "2020-01-01T16:23:33+05:30", "modified_time": "2020-01-01T16:23:33+05:30"}, "robots": "NOODP", "majestic-site-verification": "MJ12_ad7db024-a46c-482a-bb2f-e1ae09432a65", "msapplication-TileImage": "https://images.indianexpress.com/2018/10/fav-icon.png?w=120"}, "canonical_link": "https://indianexpress.com/article/technology/tech-news-technology/reliance-launches-online-grocery-platform-jiomart-to-take-on-grofers-amazon-flipkart-6194564/"}