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{"source_url": "https://www.manchestereveningnews.co.uk", "url": "https://www.manchestereveningnews.co.uk/news/money-saving/details-boots-70-january-2020-17496751", "title": "Details of Boots 70% off January 2020 event leaked ahead of sale", "top_image": "https://i2-prod.manchestereveningnews.co.uk/incoming/article17287423.ece/ALTERNATES/s1200/0_Boots-cutting-costs.jpg", "meta_img": "https://i2-prod.manchestereveningnews.co.uk/incoming/article17287423.ece/ALTERNATES/s1200/0_Boots-cutting-costs.jpg", "images": ["https://www.manchestereveningnews.co.uk/@trinitymirrordigital/marwood/TM/img/placeholders/transparent.png", "https://i2-prod.manchestereveningnews.co.uk/incoming/article17287423.ece/ALTERNATES/s1200/0_Boots-cutting-costs.jpg", "https://i2-prod.manchestereveningnews.co.uk/incoming/article17287423.ece/ALTERNATES/s615/0_Boots-cutting-costs.jpg"], "movies": [], "text": "It's a highly-anticipated date in any savvy shoppers diary - the start of the Boots 70% off sale .\n\nThe event, which sees the retailer slash the prices on its Christmas stock sees massive discounts on items such as beauty sets and toys - and in some cases 50% off perfume.\n\nEvery year, avid shoppers attempt to guess the exact date the major discounting event will fall on, despite the high street giant remaining tight-lipped with details.\n\nIt brings swathes of bargain-hunters in store in an attempt to bag the best bargains.\n\nIn previous years, the up to 70% sale launched on the fourth Friday of the year.\n\nBut members of money saving community LatestDeals.co.uk think they have nailed the exact date for the impending 2020 sale - forecasting a later than usual start date.\n\nOne expert member, known as Johnny, has predicted that this year, the sale will coincide with pay day at the end of the month.\n\nThe money-saving guru wrote: \"The Boots 70 Percent Off Sale start date has been getting later and later in recent years.\n\n\"My best guess is that the Boots 70 Percent Off Sale 2020 will start on Friday 31st January 2020.\"\n\nIf you're wondering why Johnny's prediction is worth following, it's because he has correctly predicted the dates of the event for the past three years.\n\nSpeaking to LatestDeals.co.uk he said, \"Boots pushed the sale date back last year - which I also predicted - because I think they realised it's after pay day, and they wanted to keep selling stuff for full price that little bit more.\n\n\"So I think they're going to do the same this year. If it was the week before, Friday 24th, that'd be before pay day. And if it was the week after, Friday 7th February that just feels too late.\"\n\nTom Church, Co-Founder of LatestDeals.co.uk added, \"The Boots 70% off sale is one of the most exciting sales of the year, but at the same time, one of the most frustrating.\n\n\"The company keeps the dates secret which leads to confusion and wild goose chases.\n\n\"Johnny has correctly predicted the dates for the past three years, so I'm putting his prediction of 31st January in my diary.\"\n\nGet breaking news first on the free Manchester Evening News app - download it here for your Apple or Android device. You can also get a round-up of the biggest stories sent directly to your inbox every day with the MEN email newsletter - subscribe here . And you can follow us on Facebook here .", "keywords": [], "meta_keywords": ["Shopping", "Money saving and offers", "Deals"], "tags": [], "authors": ["Zara Whelan", "Image", "Pa"], "publish_date": "Wed Jan 1 14:40:47 2020", "summary": "", "article_html": "", "meta_description": "The massive sale is one of the most anticipated events in the bargain-hunter's calendar", "meta_lang": "", "meta_favicon": "https://s2-prod.manchestereveningnews.co.uk/@trinitymirrordigital/chameleon-branding/publications/men/img/favicon.ico?v=21e74a180f2794fee1d5717df155a683", "meta_data": {"publicationConfig": "https://s2-prod.manchestereveningnews.co.uk/@trinitymirrordigital/chameleon-branding/publications/men/", "apple-itunes-app": "app-id=334456452", "viewport": "width=device-width, minimum-scale=1, maximum-scale=1", "description": "The massive sale is one of the most anticipated events in the bargain-hunter's calendar", "robots": "noarchive", "keywords": "Shopping,Money saving and offers,Deals", 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